Did you know that in 2015 19% of corporate support for non-profits went to charities that have a £50,000,000 plus income and went to 24% went to charities of £1,000,000 and under (the remained was between the two!). As you can see it is a very competitive area and very challenging as a small local charity to gain support and the bigger charities have so much more resources, and marketing available to engage the big companies. That said Cherry Trees works really hard to provide various ways to engage corporates. We harness the drive and expertise of companies and their employees to achieve outstanding care for our children. We want to make sure that the partnership works for everyone and they recognise the impact their support makes to so many children on a daily basis.
There are lots of ways to support, such as a volunteering day and helping with maintenance of the house, painting rooms or gardening to giving space or skill sets and time – with office support, providing gifts in kind, taking on challenge events for us or setting up some fundraising events.
For example we have recently had an event hosted by Sibylla & Bruce Tindale who owns the wonderful High Clandon Estate. It was a week-long event opening daily for people to visit and look at a selection of sculptures and art, donating a percentage of sales to us, together culminating in an NGS open garden day where over 500 people visited. Those 500 people got to know about Cherry Trees (as well as all the visitors during the week) and from the whole event Sibylla & Bruce raised a staggering £5,000.
The Talbot Hotel recently announced that Cherry Trees would be their Charity of the Year. They are providing a room at the hotel each month so one of our families can have a special break, which so many never get or could afford. They are supporting us by donating 25p from a main and dessert from the menu to Chery Trees and displaying our collecting tins at reception. There are other opportunities we are looking at together to see how we can both benefit from the partnership.
This type of support is invaluable to Cherry Trees and we hope to really expand these opportunities where we can. If you have a business or know someone who might consider working with us, please get in touch. A conversation is all that is needed to see if there are ways we can work together and enrich our children’s lives, making their time and journey with us a memorable one.
Jill Cook – email@example.com 01483 222507